[DOWNLOAD] ~ Turning Around a National Icon: Yara Branco at Tarbes S.A. ~ by Mary Weil & Ken Mark ~ Book PDF Kindle ePub Free
eBook details
- Title: Turning Around a National Icon: Yara Branco at Tarbes S.A.
- Author : Mary Weil & Ken Mark
- Release Date : January 29, 2012
- Genre: Business & Personal Finance,Books,Economics,Management & Leadership,
- Pages : * pages
- Size : 646 KB
Description
Yara Branco has just joined Tarbes S.A. as their new chief executive officer (CEO). She sees a crisis on the horizon and needs to find a way to communicate that change is necessary at Tarbes, one of Brazil's best known technology firms. She has to overcome several issues including the fact that she is an outsider and there are many insiders who will not support the change effort. Branco is thinking about how to develop an appropriate communications strategy to kick off her term as CEO.
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